KwanG Venture Blog

Last 18th of December 2010, we were at the soft launching of Shanghai Splendour which is located in the recently restored Logan Building situated in the heart of Penang’s banking district. Shanghai Splendour is a drinking pub that was built around the “old” Shanghai era theme, and mainly sells beer with some other types of “manly” drinks. It also provides the song birds a place to croon their favourites  from the 80′s, 90′s to the current chart toppers with their in-house karaoke system.

The pub has a ambiance that shouts a warm feeling with reddish wall colours and warm lights. It is a far cry from the bright sunny lights of the outdoors.

Some of the tables are made from parts of the ‘old’ sewing machines that our parents or grandparent have before to mend or sew clothes for us at one time. A good way to correlate to the history rich Logan Heritage building that it is housed in.

The opening of Shanghai Splendour was “coincidentally” timed with the soft launch of ‘Logan Heritage Building’, where the Penang Chief Minister was the guess of honour. The photo below shows the owner of the pub introducing the concept to the Penang CM and sharing a light moment with his entourage.

P.S. It is a nice place to have some drinks before heading back home and a place to rest and avoid the traffic jam, but for me personally I would like to have some light snacks or finger food to go with my drinks if possible. Then patrons would stay back longer and spend more at this cosy ambiance pub.

Friday Ladies’ Night

Our lady guests will enjoy a complimentary cocktail/mock-tail of the day or get a free dessert of your choice with any main coursed ordered from our a-la-carte menu.

Vintage Bulgaria Restaurant & Bar
1E Jalan Sungai Kelian
11200 Tanjung Bungah
Penang, Malaysia
Business hours: 4pm – 12am everyday
Tel: +604 898 1890
Facebook: http://www.facebook.com/vintagebulgaria
Website: http://www.vintagebulgaria.com/

This is one of the general promotional activities or tactics that we have implemented with our clients’ to attract business from a target market which is found lacking or to focus effort to escalate “trial” for certain products from the bar or drinks section.