Jun 29

Make or Break of A Shopping Malls!

Posted in: Business Talk

Just recently we were invited to present our profile and idea to a group of General Mangers and Marketing Managers of a development company who is developing an upscale shopping mall. Before we could really begin to present our thoughts, we were bombarded with this question: “How can we get the target tenants into their mall?” And the whole was only focused on that particular problem that they could seem to solve. To us the answer to the problem is simple Marketing Planning. Simple Economic and Marketing is more than enough to solve their worries or problem.

They should just step into the shoes of their potential tenants and they would realize what tenants want in return for paying the extra cost they would have to endure if they operate in shopping malls. If I am paying for the high rental fees and maintenance fees, all I want is as follows (demand part of the equation):

  • A steady flow of quality consumers,
  • A good steady flow of revenue income,
  • Optimal efficiency of income over cost,
  • No or low direct competition within the mall,
  • A well structured and organized management to handle issues that may occur.

So, as the Management of the shopping mall they would need to make sure happens is the placement of the followings before they can really speak of attracting potential tenants (supply part of the equation):

  • A forward looking vision of the mall as a whole,
  • A proper detailed marketing plan for the mall as a whole and for the individual tenants,
  • A niche or specialty that attracts constant flow of quality shoppers for the long run,
  • A plan to optimize not only revenue income but the also the profitability of their tenants,
  • A reduced supply of competition, • A strong professional team to run and manage the shopping mall and to serve the tenants,
  • A well plan traffic flow or circulation of shoppers within and out of the mall.

If I am to pay for the high cost involved in operating in shopping malls, I would need to first be sure that I can make sufficient margins to pay for the costs and still make a hefty profit or better profits as compared to the current made at the current location. What businesses want is just a simple brighter future, as with everyone on this island!

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Aug 24

Is your business surviving or losing money?

Posted in: Business Talk, Marketing Management

Teacher and students

A business whether home base SOHOs that only provide services or full fledged companies that manufacture and sells their own products, may fail for many reasons. Thus, it is important for businesses owners to know what these reasons are so that they can be overcome and give themselves a fighting chance to stop loosing more money or even worst, from closing down.

These reasons which are simple in nature but have a great important role in determining the survival of your business:

Poor capital or fund structuring and management.

Learn to pay strict attention to your finances and keep careful records of all cash flowing in and out, do not over spend your seed money before cash has begun to flow in at a positive rate, be prepared for volatile times, Make sure that you protect your investment and keep enough reserve cash to carry you through sudden market downtrends and seasonal slowness.

Poor execution and internal controls.

Don’t let poor customer service, accounting controls, and overall employee incompetence to bring down your business and brand image. Premium customer service can generate repeat business, establish protocols and procedures that are easy to follow, and remain steadfast in the know on all things accounting.

Inadequate business pre-planing.

Your business plan is your blueprint in building your business and brand image successfully. A well-thought-out business plan forces you to think about the future and the challenges that you may face, to consider your overall financial state and needs, your marketing and management plans and your overall strategy for survival in the business jungle.

Underestimating the competition.

Consumer loyalty is not served to you on a platter, it has to be earned. If you don’t take care of your customers, your competition will. Be aware of your competitions movement and counter react with precision.

Ineffective marketing.

Many people think that marketing is only advertising or selling. In fact real marketing does not involve the art of selling what the consumers do not need. Marketing is the understanding of the consumer needs and providing a “solution” to satisfy their needs which give them value and gives your profits.

Bad Public Relation.

Learn how to target and cost-effectively publicise business through the most suitable medias for your business and budget range. If no one knows about you, you are as good as invisible.

These are just the few of the many reasons that may cause the down fall of your business. Therefore if your business is merely surviving or loosing loads of your precious reserved funds, it is our advice that you list down the areas where you needed to strengthen and improve, and source for the professional help that you would need to overcome the problems that you have listed down.

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